Illustrator Ignasi Monreal designs this season’s most artistic collaboration- #GucciHallucination
The surrealist images from the magnificent Spring/Summer 2018 campaign designed by Ignasi Monreal are guest starring in the new Gucci capsule collection.
Young Spanish artist Ignasi Monreal has been collaborating with Gucci since 2015’s #GucciGram project, which revisited the Gucci Blooms floral print and the Gucci Caleido geometric print. After designing the Spring/Summer 2018 campaign, with a surrealist digital aesthetic, his work is being honored in a capsule collection featuring the campaign images and exploring three elements: earth, sea and sky. And the images are straight out of the artist’s fertile imagination,, dream-like and inspired by paintings such at the Portrait of Señora de Garay by Ignacio Zuloaga y Zabaleta, this new collection includes nine t-shirts and nine sweatshirts, with 200 and 100 of each available respectively. Each piece is made unique by a numbered label and special packaging decorated with Ignasi Monreal’s work. Alongside the launch, the fashion house and the artist have also decorated a wall in Brick Lane, London with a giant mural of one of the artist’s works, after doing the same in New York and Milan.
Find out more on social networks using the hashtag #GucciHallucination, available exclusively on Gucci.com throughout April 2018.